Enver
September 23, 2021
THE CLIENT
Nextgen
Nextgen builds cutting-edge financial tools that connect traditional finance with the digital economy. From crypto wallets to DeFi infrastructure, they offer secure, scalable solutions for the next wave of digital finance. But despite strong tech, they lacked consistent access to qualified B2B prospects in banking, fintech, and Web3.
RESULTS
Summary
“We always knew our product could reshape finance, but getting in front of the right people was tough. ScaleRush gave us a system that not only works — it scales.”
— Mark R., VP of Sales, NextGen
OUR WORK
Challanges
Inconsistent pipeline
Long sales cycles
Complex products hard to communicate
No outreach system
What We Did
Solution
USED TECHNIQUES
ICP & Prospecting - Built hyper-targeted lead lists based on job role, industry, and buyer intent
Multi-Channel Outreach - Sequenced emails, LinkedIn touches, and retargeting for warm visibility
Message Testing & Optimization - Ongoing A/B testing of subject lines, copy, CTAs, and timing
Deliverability Setup - Warmed up domains and optimized sending infrastructure for inbox placement
Realtime Reporting - Live dashboards to monitor reply rates, lead quality, and meetings booked
MAIN GOALS
- Build a pipeline of high-intent fintech and Web3 leads
- Position Nextgen as a thought leader in financial innovation
- Book sales meetings with decision-makers at fintechs, neobanks, and VC-backed startups
- Reduce CAC and sales cycle length with more qualified leads
DESCRIPTION
We built detailed ICPs targeting decision-makers at fintechs, crypto startups, and digital banks. Then we launched multi-channel outreach campaigns with messaging tailored to each segment’s pain points—compliance, legacy systems, and product scalability.
We set up high-deliverability infrastructure, ran A/B tests on copy and CTAs, and qualified every reply. Our team booked meetings directly into Nextgen’s calendar and provided weekly dashboards for full visibility.
Leads from companies like
1
Lead Research
We crafted Ideal Customer Profiles (ICPs) focused on digital-first financial companies. Using industry signals, job roles, and funding data, we built clean, intent-driven lists of key decision-makers.
- ICP definition
- Contact discovery
- Email & LinkedIn enrichment
- Lead validation
2
Hyper-Personalised Outreach
We launched highly tailored email campaigns, speaking directly to each segment’s pain points — from compliance and scalability to system integration.
- Cold email copywriting
- Inbox setup & warm-up
- A/B testing & optimization
- Retargeting for warm visibility
3
Infrastructure & Optimization
We ensured flawless deliverability by setting up dedicated domains, warming inboxes, and monitoring sender reputation. Every element of the campaign — timing, messaging, targeting — was optimized in real time.
- Inbox and DNS setup (SPF, DKIM, DMARC)
- Deliverability audits and warm-up
- Calendar integration
- Weekly performance reports
TESTIMONIALS
Over 300 satisfied clients
We knew we had a great service, but we struggled to consistently get in front of the right decision-makers. The campaign not only filled our pipeline — it gave us a repeatable system for growth. Within weeks, we were booking meetings we’d previously spent months trying to secure.
We’re great at design—but not at getting in front of the right clients. ScaleRush fixed that. Within weeks, we were landing meetings with companies we had only dreamed of working with before
We always knew our product could reshape finance, but getting in front of the right people was tough. ScaleRush gave us a system that not only works — it scales.
