Enver
September 23, 2021
THE CLIENT
Supportica Solutions
Supportica Solutions, a Bulgaria-based BPO and IT services provider, needed a reliable pipeline of qualified B2B leads to fuel growth across Europe. We delivered targeted outreach campaigns that consistently booked meetings with decision-makers in their ideal industries, helping scale their client base efficiently.
RESULTS
Summary
“We knew we had a great service, but we struggled to consistently get in front of the right decision-makers. The campaign not only filled our pipeline — it gave us a repeatable system for growth. Within weeks, we were booking meetings we’d previously spent months trying to secure.”
— John W., Chief Business Development Officer, Supportica Solutions
OUR WORK
Challanges
Low Volume of Qualified Leads
Overreliance on Few Big Customers
Inconsistent Outreach Strategy
Limited Sales Expertise & Techniques
What We Did
Solution
USED TECHNIQUES
ICP & Prospecting - Built hyper-targeted lead lists based on job role, industry, and buyer intent
Multi-Channel Outreach - Sequenced emails, LinkedIn touches, and retargeting for warm visibility
Message Testing & Optimization - Ongoing A/B testing of subject lines, copy, CTAs, and timing
Deliverability Setup - Warmed up domains and optimized sending infrastructure for inbox placement
Realtime Reporting - Live dashboards to monitor reply rates, lead quality, and meetings booked
MAIN GOALS
- Generate Qualified Leads
- Book Sales Meetings
- Position Supportica as a Trusted Partner
DESCRIPTION
Supportica was looking to enter new European markets without burning resources on unqualified leads. The challenge was to get in front of decision-makers in highly competitive verticals — and turn cold prospects into booked meetings.
We started by defining detailed Ideal Customer Profiles (ICPs) across healthcare, IT, and fintech sectors. From there, we created tailored outreach strategies that combined high-deliverability email campaigns, LinkedIn touchpoints, and behavioral retargeting.
All outreach copy was personalized to speak to each prospect’s industry pain points and mapped to where they were in their buying journey.
1
Lead Research
- ICP definition
- Contact discovery
- Email & LinkedIn enrichment
- Lead validation
2
Outreach
- Cold email copywriting
- Inbox setup & warm-up
- A/B testing & optimization
- Deliverability monitoring
3
Conversion
- Lead Qualification
- Appointment setting
- Calendar integration
- Weekly performance reports
TESTIMONIALS
Over 300 satisfied clients
We knew we had a great service, but we struggled to consistently get in front of the right decision-makers. The campaign not only filled our pipeline — it gave us a repeatable system for growth. Within weeks, we were booking meetings we’d previously spent months trying to secure.
We’re great at design—but not at getting in front of the right clients. ScaleRush fixed that. Within weeks, we were landing meetings with companies we had only dreamed of working with before
We always knew our product could reshape finance, but getting in front of the right people was tough. ScaleRush gave us a system that not only works — it scales.
